EFFECTIVE November 20, 2024
PRIVACY POLICY
The web is a dark and scary place, please make sure to review our Privacy Policy.
Agincourt Industries, LLC together with its subsidiaries d/b/a Maple Street Biscuit Company (collectively, “Maple Street”, “we”, “us and “our”) offers you access to its interactive online websites, applications and services. This Privacy Policy explains (1) what information may be collected when you access this website (www.maplestreetbiscuits.com) or any other property, either on-line or off-line, on which we place this Privacy Policy (“Property”) or use any of our mobile or other applications (“Applications”) and (2) how we and others use this information, under what circumstances we may disclose the information to third parties; and the instances in which we may allow third parties to collect information directly. Depending on your activities when using or accessing our Website or Applications (collectively, the “Services”), you may from time-to-time be required to agree to additional terms and conditions.
Please note that this Privacy Policy applies to information we collect through our Services regardless of whether you use our Services via a computer, mobile device or other platform (collectively, your “Equipment”) or interact with us in a physical store or restaurant. This Privacy Policy does not apply to any collection of information by third parties, including through any application or content (including advertising) that may link to or be accessible from or through the Services.
We generally keep this Privacy Policy posted on our Property and in our Applications. You should review this Privacy Policy frequently, as it may change from time to time without notice. Any changes will be effective immediately upon the posting of the revised Privacy Policy. Please note, however, that if we decide to use your Personal Information in a manner materially different than the manner provided in this Privacy Policy or as we advised at the time it was collected, we will notify you of this change by e-mail sent to the last e-mail address provided to us or through our Applications. You will have a choice as to whether we use your information in this different manner. If you choose not to have your information used in this different manner, in such case, we will use your Personal Information in accordance with the terms in place when the information was collected.
A. INFORMATION WE COLLECT AND HOW WE COLLECT IT
We typically collect two kinds of information about you when you use our Services: (a) information that you provide that personally identifies you and (b) information that we automatically collect or that you provide us and may relate to you and your relationship with Maple Street or other details that you elect to share with us.
We retain the categories of Personal Information described above for as long as is necessary for the purposes described in this Policy or otherwise required or permitted by law. This generally means holding the information for as long as one of the following apply:
Your Personal Information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;
Your Personal Information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the Personal Information was collected;
Your Personal Information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
We are otherwise required or permitted to keep your information by applicable laws or regulations.
Where information is used for more than one purpose, we will retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us as at privacyinfo@maplestreetbiscuits.com.
(1) Personal information. “Personal Information” is defined as any information that relates to or could be reasonably linked to a specific natural person, or as otherwise defined by applicable law. This may include information used to specifically identify or contact you, such as your name, mail or shipping address, email address, phone number, etc. (“Identifying Information”). As a general policy, we do not automatically collect your Identifying Information when you interact with or access our Services. The Identifying Information we collect depends on how you interact with our Services. In certain circumstances, you may provide Identifying Information to us, in connection with a feature, program, promotion or some other aspect of our Services, including, but not limited to, information you provide directly when you: use or otherwise interact with our Services, complete a survey; contact us through our customer service email address – info@maplestreetbiscuits.com: provide feedback and/or submissions; make a press inquiry; submit information through or in connection with our Services; or interact with us, our vendors/suppliers or use our Services. In certain circumstances, we may request, allow, or otherwise provide you an opportunity to submit your Identifying Information in connection with a feature, program, promotion, or some other aspect of our Services. When you reach out to us via telephone, email, text, or online chat, we collect Identifying Information and other personal information or other details that you voluntarily provide, including the content of the communication. Please note that we record and save online chats, messages and telephone calls to our customer service team. We may also give you the opportunity to provide broader categories of Personal Information, depending on the relationship Maple Street has with you. For instance, you may: (a) provide certain demographic information about you (e.g., age, gender, date of birth, purchase preferences, usage frequency, etc.) when using our Services or participating in a survey, or a poll; or (b) post a general comment and/or recommendation on our Properties or through our Applications. Whether or not you provide this information is your choice; however, in many instances this type of information is required to participate in the particular activity or program, realize a benefit we may offer, or gain access to certain content or features available through our Services.
(2) Transactional Information. As we are often interacting with you in a transactional way, we collect Personal Information related to your transactions with us. For example, we collect credit card information when you are making a purchase in our store or paying for a meal in a restaurant. We collect mailing information when we are shipping merchandise to you. We also collect and retain information related to your purchase history.
(3) Technical Information and Non-Personal Information. Technical Information is any information that relates to your interaction with us electronically. This may include Personal Information, but also may include information that does not relate to you personally (“Non-Personal Information”). Non-Personal Information can include certain Personal Information that has been rendered anonymous. We obtain Non-Personal Information about you from information that you provide us, either separately or together with your Personal Information. We also automatically collect certain Technical Information from you when you access our Services, including the online chat, through your Equipment. This information can include, among other things, your mobile device, other applications or software you are using, wireless carrier, IP addresses, the type of browser you are using (e.g., Internet Explorer, Firefox, Safari, Opera, etc.), the third-party website from which your visit originated, the operating system you are using (e.g., Vista, Windows XP, Mac OS, Android, iPhone, etc.), the domain name of your Internet service provider (e.g., CenturyLink, Google, Cox, etc.), the search terms you use; and how often you use our Services. Depending on our ability to relate Technical Information to you, we will consider such information Personal Information.
(4) Location Information. When you use our Services, particularly our Application(s), we may automatically collect certain Equipment (mobile device) specific information. This includes the general or specific location of your Equipment through GPS, Bluetooth, or WiFi signals. We consider Location Information to be Sensitive Personal Information. Before we collect or send location-specific information, we will ask for your consent. In some instances, your operating system may not allow you to install an Application without giving us consent. In all instances, you may withdraw your consent by disabling location features for your Equipment – the Application will still work though certain location features (e.g., Store Locator) may not function.
(5) Social Media Information: if you interact with us through a social media service or log in using social media credentials, depending on your social media settings, we may have access to your information from that social network such as your name, email address, age, gender, and location.
B. HOW WE USE AND SHARE INFORMATION COLLECTED
We use Personal Information in our normal course of business for the following purposes:
(1) Personal Information. The Personal Information you submit to us is generally used to carry out your requests, respond to your inquiries, better serve you, or in other ways naturally associated with the circumstances in which you provided the information. We may also use this information to later contact you for a variety of reasons, such as customer service; providing you with promotional information for our products or those of our parent company, subsidiaries or other affiliated companies (“Affiliated Companies”); or to communicate with you about content or other information you have posted or shared with us via our Services. You may unsubscribe from receiving future promotional information from us or our Affiliated Companies or direct that we not share your information with any Affiliated Companies, as set forth below.
In certain instances, we may also share your Personal Information with third parties performing functions on our behalf (or on behalf of our Affiliated Companies) or accessing the Service – e.g., vendors that operate our website store/shop, process credit card orders, administer our promotions, provide us marketing or promotional assistance, analyze our data, assist us with customer service, including the online chat function, etc. These third parties agree to use this information, and we share information with them, only to carry out our requests or provide Services and for no other purposes. In addition, we may share your Personal Information with participating sponsors to a program or promotion (e.g., a sweepstakes or contest) you enter via our Services and with certain co-promotional partners and others with whom we have marketing or other relationships. Except as provided in this Privacy Policy or permitted by applicable law, your Personal Information will not be shared or sold to any third parties.
(2) Sensitive Personal Information. The Sensitive Personal Information you submit to us would include your driver's license number, state identification card, precise geolocation (if you permit us to obtain your precise geolocation), your ethnic origin, and biometric data; combination of email address, financial account, debit card, or credit card with security or access code, password, or other credentials allowing access to your account. This Sensitive Personal Information is used only for the following purposes:
i. To perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services (e.g., geolocation for delivery.)
ii. To detect security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information, provided that the use of the consumer’s personal information is reasonably necessary and proportionate for this purpose.
iii. To resist malicious, deceptive, fraudulent, or illegal actions directed at the business and to prosecute those responsible for those actions, provided that the use of the consumer’s personal information is reasonably necessary and proportionate for this purpose.
iv. To ensure the physical safety of natural persons, provided that the use of the consumer’s personal information is reasonably necessary and proportionate for this purpose.
v. For short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumer’s current interaction with the business, provided that the personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumer’s experience outside the current interaction with the business.
vii. To verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured by, manufactured for, or controlled by the business
(3) Transactional Information and Technical Information: We use Transactional and Technical Information in a variety of ways. For example, we may use such information to evaluate use of and improve our Services (e.g., visits to our Property, use of our Applications, etc.), track purchases, gauge coupon redemption rates, understand customer needs and trends, carry out targeted promotional activities, and improve our services. We may, among other things, share Transactional or Technical Information with our Affiliated Companies, or allow trusted third parties to collect Personal Information directly from you.
(4) Other Uses or Disclosures:
i. Social Networks: We may offer you the ability to create or login to your account with us through accounts you may have with various social network platforms, such as Facebook or Twitter (each, a “Social Network Account”). To do so, you may be required to provide, or allow our Services to access, your Social Network Account login information. By granting us access to your Social Network Account, you understand and agree that we may access, make available, and store any content that you have provided to and stored in your Social Network Account (e.g., friends, mutual friends, contacts, etc.). We may make this information available on or through our Services and to our users. You may be able to restrict what information is shared and how it is used through privacy and other settings. Also, depending on the privacy settings you have set in your Social Network Account, Personal Information may be shared with us and made available through our Services and to our users.
ii. Email Communications. If you send us an email with questions or comments, we may use your Personal Information to respond to your questions or comments, and we may save your questions or comments for future reference. For security reasons, we do not recommend that you send non-public Personal Information, such as passwords, social security numbers, or bank account information, to us by email. We may send you emails for a variety of reasons – e.g., emails in response to your request for a particular service or your registration for a feature that involves email communications, emails that relate to purchases you have made with us (e.g., product updates, customer support, etc.), informational emails about our other products, services or events, or when you consent to being contacted by email for a particular purpose. In certain instances, we may provide you with the option to set your preferences for receiving email communications from us; that is, agree to some communications but not to others. You may "opt out" of receiving future commercial email communications from us by clicking the "unsubscribe" link included at the bottom of most emails we send, or as provided below; provided, however, we reserve the right to send you transactional emails such as order confirmations and customer service communications.
iii. Transfer of Assets. As we continue to develop our business, we may sell or purchase assets. If another entity acquires us or all (or substantially all) of our assets, the Personal Information and Non-Personal Information we have about you will be transferred to and used by this acquiring entity, though we will take reasonable steps to ensure that your preferences are followed. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties.
iv. Regardless of any other provision in this Privacy Policy, we reserve the right to disclose any personally identifiable or Non-Personal Information about you if we are required to do so by law, with respect to copyright and other intellectual property infringement claims, or if we believe that such action is necessary to: (a) fulfill a government request; (b) conform with the requirements of the law or legal process; (c) protect or defend our legal rights or property, our Services, or other users; or (d) in an emergency to protect the health and safety of our customers or the general public.
Except as provided in this Privacy Policy (for example, the “preference based advertising” we talk about in the next section) or in our Terms of Use, your Identifying Information will not be shared or sold to any third parties without your prior approval; provided that Maple Street reserves the right to compile, save, use within the scope of our activities, and analyze any and all data (contact and personal data, use history, etc.) that we collect from you through our Services.
C. COOKIE AND PREFERENCE BASED ADVERTISING
(1) Cookies and Web Beacons: We automatically receive and store certain types of non-Identifying Information whenever you interact with us. For example, like many websites, we use "cookies" and "web beacons" (also called “clear gifs” or “pixel tags”) to obtain certain types of information when your web browser or Equipment accesses our Website. "Cookies" are small files that we transfer to your Equipment’s hard drive, memory or web browser to enable our systems to recognize you and to provide convenience and other features to you. Told you they were not our delicious cookies. "Web beacons" are tiny graphics with a unique identifier, similar in function to cookies, and may be used to track the online movements of users, when an email has been opened, and to provide other information.
Examples of the information we collect and analyze in this manner include the Internet Protocol (IP) address used to connect your Equipment to the Internet; computer and connection information such as browser type and version, operating system, and platform; your activities on our Website, including what you view/search for, as well as the URL you come from and go to next (whether this URL is on our site or not); and cookie number. We generally treat information we collect using these cookies and similar technologies as non-Identifying Information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal data by local law, we also treat these identifiers as Identifying Information in those regions.
If you are concerned about the storage and use of cookies, you may block or limit the storage of cookies via browser controls or other software (we do not make any promise that our Services will recognize or be able to work with any such browser controls/software – e.g., see below for Do Not Track options). You may also be able to delete cookies manually from your Equipment through your internet browser, operating system or other programs. Please note, however, that some portions of our Services will not function properly or be available if you are able and do block and/or delete cookies.
(2) Preference Based Advertising: We may now or in the future work with third parties, including third party advertising networks and website analysis firms, who use cookies and web beacons to collect non-Identifying Information when you visit our Website and third party sites. The non-Identifying Information, collected through cookies and/or web beacons, is often used by these advertising networks to serve you with advertisements, while you are on our Website and/or on third party sites, that better reflect your preferences and needs. For more information on how this type of advertising works, go to www.aboutads.info. You may also visit the Network Advertising Initiative (NAI) consumer opt out page at www.networkadvertising.org/choices.The NAI also provides instructions to engage system-level mobile device opt outs in Android, iOS, and Windows Phone environments.
For those that don’t like cookies, you can opt out. Here is how: you do not wish to participate in preference based advertising via these third party advertising networks, go to www.aboutads.info and follow the simple opt-out process. A couple of important notes about this opt-out tool: (1) it includes all the advertising networks that we may work with, but also many that we do not work with; and (2) it may rely on cookies to ensure that a given advertising network does not collect information about you (“Opt-out Cookies”). Therefore, if you use or buy new Equipment, change web browser or delete these Opt-out Cookies, you may need to perform the opt-out task again.
(3) Do Not Track Features: Certain browsers may offer you the option of providing notice to websites that you do not wish for your online activities to be tracked for preference based advertising purposes (“DNT Notice”). The major browsers have attempted to implement the draft “Do Not Track” (“DNT”) standard of the World Wide Web Consortium (“W3C”) in their latest releases. As this standard has not been finalized, the Services are not technologically compatible with DNT and so we do not recognize DNT settings.
D. STATE PRIVACY RIGHTS
· In a number of states, the law provides residents with certain rights with respect to their Personal Information. If you are a resident of a state with a specific privacy law, you may have some, or all of, have the following rights:
i. Right to Know. You may request that Maple Street provide you the specific pieces of Identifying Information Maple Street has about you; categories of Identifying Information we have collected about you; categories of sources from which the Identifying Information is collected; categories of Identifying Information that Maple Street sold or disclosed for a business purpose about you; categories of third parties to whom the Identifying Information was sold or disclosed for a business purpose; and the business or commercial purpose for collecting or selling Identifying Information. Please note that much of the information you can make a request for is already contained in this Privacy Policy. Should you wish to exercise this right, please see the section below which explains how to do so. If you do not have an account with Maple Street, we may ask for some Identifying Information in order to verify your identity and your rights to the data subject to your request.
ii. Right to Delete. Some state law gives their residents a limited right to request deletion of their Identifying Information. However, this right is limited by a number of exceptions. Fundamentally, if Maple Street has a permissible need to retain Identifying Information, we are not under an obligation to delete such information, even when requested. Generally, we retain Identifying Information so we may complete the transaction for which the Identifying Information was collected, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between us and you; detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity; debug to identify and repair errors that impair existing intended functionality of our online properties; enable solely internal uses that are reasonably aligned with your expectations based on your relationship with Maple Street; comply with a legal obligation; or otherwise use your Identifying Information, internally, in a lawful manner that is compatible with the context in which your provided the information. As such, we generally do not accept requests to delete Identifying Information. However, we will respond to requests to remove Identifying Information from some of our systems as a part of a request to close or otherwise disable a membership account. If you would like to request deletion of Identifying Information, please see the section below which explains how to do so. If you do not have an account with Maple Street, we may ask for some Identifying Information in order to verify your identity and your rights to the data subject to your request.
iii. Right to Opt-Out. Some state laws give their residents the right to opt-out of personal data processing for targeted advertising and sales, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
Please note that these rights are not absolute and in certain cases are subject to conditions or limitations as specified in the applicable state privacy law. If you have questions or requests related to your rights under the any applicable state privacy laws, you (or your authorized agent) can also contact us at privacyinfo@maplestreetbiscuits.com or customer service here . You may be required to provide additional information to verify your identity and request before further action is taken. If you disagree with the decision on your request, you can ask us to reconsider it by responding to the team’s email.
F. PUBLIC FORUMS
We may offer chat rooms, blogs, message boards, bulletin boards, or similar public forums where you and other users of our Services can communicate or provide information for publication or display (“User Contributions”). Your User Contributions are posted and transmitted to others at your own risk. The protections described in this Privacy Policy do not apply when you provide information (including Identifying Information) in connection with your use of these public forums. We may use personally identifiable and non-Identifying Information about you to identify you with a posting in a public forum. Any information you share in a public forum is public information and may be seen or collected by anyone, including third parties that do not adhere to our Privacy Policy. We are not responsible for events arising from the distribution of any information you choose to publicly post or share through our Services.
G. CHILDREN
The features, programs, promotions, and other aspects of our Services requiring the submission of Personal Information are not intended for children. We do not knowingly collect Personal Information from children under the age of 13. If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed Personal Information to us, please contact us at privacyinfo@maplestreetbiscuits.com. A parent or guardian of a child under the age of 13 may review and request deletion of such child's Personal Information as well as prohibit the use of that information. We do not have actual knowledge about selling or sharing Personal Information of persons under the age of 16.
H. KEEPING YOUR INFORMATION SECURE
We have implemented security measures we consider reasonable and appropriate to protect against the loss, misuse, and alteration of the information under our control (e.g., where appropriate, implementing firewalls, encryption, etc.). Please be advised, however, that while we strive to protect your Personal Information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online or through our Services, and are not responsible for the theft, destruction, or inadvertent disclosure of your Personal Information. From time to time, we evaluate new technology for protecting information, and when appropriate, we upgrade our information security systems.
I. OTHER SITES/LINKS
Our Services may link to or contain links to third-party websites that we do not control or maintain, such as in connection with purchasing products we may recommend or reference via our Services and/or advertisements you may see while using our Services. We are not responsible for the privacy practices employed by any third-party website. We encourage you to read the privacy statements of all third-party websites before submitting any Personal Information through these websites.
J. CONTACT & OPT-OUT INFORMATION
You may contact us as at privacyinfo@maplestreetbiscuits.com if: (a) you have questions or comments about our Privacy Policy; (b) wish to make corrections to any Identifying Information you have provided; (c) want to opt-out from receiving future commercial correspondence, including emails, from us or our affiliated companies; or (d) wish to withdraw your consent to sharing your Identifying Information with others.
We will respond to your request and, if applicable and appropriate, make the requested change in our active databases as soon as reasonably practicable. Please note that we may not be able to fulfill certain requests while allowing you access to certain benefits and features of our Website. If you would like any more information regarding the above, please contact info@maplestreetbiscuits.com or click customer service here.
K. SOLE STATEMENT
This Privacy Policy as posted on this Website is the sole statement of our privacy policy with respect to this Website, and no summary, modification, restatement or other version thereof, or other privacy statement or policy, in any form, is valid unless we post a new or revised policy to the Website.